Construction photos: How often should you update project images?

Companies have old photographs while construction is underway, but the website, social media, and marketing materials continue to show an earlier stage.

A project under construction is constantly changing.

Therefore, a photograph taken six months ago may no longer represent the current reality.

What should be documented?

Project launch.
Excavation.
Structure.
Significant progress.
Facilities.
Facades.
Common areas.
Landscaping.
Final stages.
Project completed.

Why does it matter?

The updated images are useful for:

Website.
Social networks.
Presentations.
Investor reports.
Press releases.
Materials for runners.
Advertising campaigns.
Historical documentation of the project.

A company shouldn't only think about:

“We need new photographs.”

I should think:

“We need to build a visual archive that documents the evolution of the project.”